From a utilitarian standpoint the automakers must begins to consider the consequences of their actions in the decision making process. At the current time Toyota is fighting to rebuild its brand image because the company6 did not thoroughly take into consideration the consequences of their actions. From a deontological standpoint the automobile companies have failed to act in ways that are just as it relates to the bailout and the recall of defective vehicles by Toyota. Going forward the companies that make up the industry must learn from the issues they have been confronted with in recent years. It is only through such a process that the entire industry will reflect a more ethical business model. An increase in ethical responsibility will likely prove effective attracting customers back to the brands named in this memorandum. Works cited

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